Wix Reviewed

Wix reviewed by a web developer

A lot of people have been talking about Wix lately. You’ve seen the commercials for it, and you know that you can get an absolutely stunning website through its online builder. You’re aware of the free portions of this service, and you know that your business needs a website. So why not Wix? I’ll be reviewing Wix in this article. Looking at its pros and cons, the way it loads pages, the advantages or disadvantages that it has, and finally: the why or why not.

The Template System
First, let’s take a look at the first steps of acquiring a website through Wix. There is a free signup, and then you’re on your way to their interactive playground of website building. Initially, this is extremely promising. You choose your base template, and begin loading content. Wix has created a truly useful drag-and-drop editor superior to any other available. A lot of web developers will openly scoff at WYSIWYG editors, knowing that their usefulness degrades when the need for complexity rises. There are even the simple things that they get wrong, like throwing empty tags into your content. This is not the case with Wix, as they have developed a process for editing your website that predicts your needs and, amazingly, succeeds.

So far, so good, right? If all you’d like to do is have a “stunning” website easily created, then yes. But what happens if none of these templates match your style? If you try to create your own template with Wix, you’ll find that you’re in the wrong area completely. A website should reflect your brand, it’s the most important thing that any company has. It takes a lot of work to be recognized instantly, and a simple mistake like having the exact same website layout as another business could cost you. If you’ve ever been mistaken for someone else in public, you know how strange this feels. If you’ve ever had a past schoolmate unable to recognize you when you bump into them, you know how disappointing it is. These are the correlations you need to consider when using template-driven design.

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